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Valette Wines - V Foundation

Jim Valvano

10% of All New Customer Sales Goes To Our Heroes:
A Partnership to Protect Firefighters from Cancer

At Valette Wines, we believe that every bottle tells a story. And now, with every sip, you can be part of something bigger—a mission to protect the brave firefighters who risk their lives for us every day.

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Join the Club and Join the Fight Against Cancer

Preventing Cancer in Firefighters

We're honored to partner with The V Foundation for Cancer Research and Emergency Technical Decon (ETD) to take on one of the most overlooked dangers firefighters face: cancer. With 10% of all new customer sales going directly to cancer prevention efforts for firefighters, this collaboration is about more than sharing great wines—it's about saving lives.

Firefighters Training photo

How We're Making a Difference

This isn't just about raising money—it's about action. With your support, we're funding groundbreaking research, advanced decontaminating technology, and critical education programs that will help firefighters stay safe, longer.

    • The V Foundation for Cancer Research: Founded by legendary basketball coach Jim Valvano, this organization is dedicated to funding cutting-edge research that improves cancer prevention, detection, and treatment.
    • Emergency Technical Decon (ETD): A game-changer in firefighter safety, ETD develops state-of-the-art decontamination technology that removed harmful toxins from gear and equipment–helping to reduce cancer risk at the source.
    • Valette Wines: By donating 10% of every new customer sale, we're turning wine into a force for good. Whether you're raising a glass at dinner or gifting a bottle to a friend, you're helping protect the people who protect us.
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    Join Us in This Mission

    Dustin Valette’s father Bob (Pops) Valette flew for the fire service in California for 45 years. That’s why there is a special place in our hearts for firefighters. Every purchase makes an impact. Every toast is a tribute. Every sip helps safeguard the heroes who answer the call, day after day.

    We invite you to be part of this movement. Choose Valette Wines not just for its craftsmanship and passion, but because together, we can help firefighters live longer, healthier lives.

    Let’s raise a glass—to the ones who run toward danger, to the researchers fighting for a cure, and to a future where our heroes are protected from the risks they shouldn’t have to face alone

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